Internet marketing, also known as i-marketing, web-marketing, online-marketing or e-marketing can be termed as the process by which companies or individuals create customer interest in products or services over the internet also called the World Wide Web. Read more »
How effective is email marketing to businesses today?
Answered by Gayatri Chopra on November 9, 2011
No comments
To-days businesses depend, in a very considerable extent, on the effectiveness of email marketing. Implementing an effective email marketing communication platform involves multiple tasks, such as building a permission-based list of recipients, managing the list, defining relevant content in the right format, delivering the message and evaluating the results. Read more »
Green marketing in India
Answered by Gayatri Chopra on November 8, 2011
No comments
The more widespread use of the term green marketing goes back to the last quarter of the previous century. With more and more awareness spreading about the environment and its deteriorating state, marketers in Europe invented products called “green” products that would be more empathetic to the environment. Read more »
How does consumer service help gain competitive advantage in a business?
Answered by Abhinash Jena on October 13, 2011
No comments
For any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors. This article help readers to understand about consumer, consumer service and the role of consumer service for achieving a sustainable competitive advantage by companies. Read more »
Discussions