Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building. Read more »
Are celebrity endorsements thus an effective marketing tool?
Answered by Abhinash Jena on October 9, 2011
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What is brand awareness?
Answered by Abhinash Jena on October 8, 2011
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Most businesses aim to ultimately increase their sales and revenues. They want to not only attract new customers, but also esnure that customers stay loyal to their products/ services. Brand awareness refers to how aware a customer is of the organisation’s business and its products (Gustafson and Chabot, 2007). Read more »
What are the types of blogs?
Answered by Priya Chetty on October 8, 2011
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Blogs are used not only by the general public for socializing purposes, but also by corporates for marketing purposes. However, there are slightly more types of blogs than personal or corporate blogs. Read more »
What is product brand image and brand association?
Answered by Priya Chetty on October 6, 2011
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Brand image:
According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.” Read more »
What are blogs?
Answered by Priya Chetty on September 19, 2011
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In simple terms, Blog is the short term universally used for “weblog”, a genre of websites that construct and display entries similar to those in a journal or diary, in a chronological order (Thomas and Walden, 2007). It is an online diary for person, or even a brand/ product/ business or any form of organisation. Read more »
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