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Green marketing in India

The more widespread use of the term green marketing goes back to the last quarter of the previous century. With more and more awareness spreading about the environment and its deteriorating state, marketers in Europe invented products called “green” products that would be more empathetic to the environment. Read more »

How Effective is email marketing to businesses today?

To-days businesses depend, in a very considerable extent, on the effectiveness of email marketing. Implementing an effective email marketing communication platform involves multiple tasks, such as building a permission-based list of recipients, managing the list, defining relevant content in the right format, delivering the message and evaluating the results. Read more »

How does consumer service help gain competitive advantage in a business?

For any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors. This article help readers to understand about consumer, consumer service and the role of consumer service for achieving a sustainable competitive advantage by companies. Read more »

What is feminism? Was Anne Tyler, the novelist a feminist?

De Tocqueville once made a remark on the unusual tendency of Americans to give Political and Social controversies a legal cast. This observation made more than a century and  a half ago, still is true, perhaps more so than ever, and is confirmed by the peculiar American engagement with feminism. Read more »

Are celebrity endorsements thus an effective marketing tool?

Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building. Read more »

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