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How does Internet as a new media technology affect the content it delivers in the media market?

According to McLuhan modern communication technologies such as radio and television globalize communication by allowing users from all levels of society around the world to easily connect with each other and exchange ideas instantaneously. We are to a large extent dependent on regular contact with the new media for information, entertainment ,ideas ,opinions and many other things all of which are connected to our attempt to make sense of who and what we are. The growth in the technology sector is so high that it has made us addicted to it and does not let us function without its presence in our lives.

Most people, when asked to describe new media, refer almost instantly to the Internet. Internet has made the world a very small and close place to live in where one can be updated with all the major happenings around the world in fraction of seconds. Internet provides us with lot of information on one particular topic and also saves time. the internet is considered to be the fastest and the easiest mode of communication from which one can email, make new friends all across the globe, download ,share views, pictures ,blogs, ideas and much more. The plethora of media channels – email, newspapers, magazines, books, Web logs, chat rooms, voice calling , video conferencing – are available with a computer, microphone, a Web camera, and a connection with the internet. Even the prices of the computers have been plummeting in recent years. Cheap prices, easy accessibility and global exposure are some of the reasons the internet is become a phenomenon in the world of media.

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