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Tag Archives: marketing

How does consumer service help gain competitive advantage in a business?

For any company, satisfying consumers is the main objective to have higher market share and competitive advantage over competitors. This article help readers to understand about consumer, consumer service and the role of consumer service for achieving a sustainable competitive advantage by companies. Read more »

Are celebrity endorsements thus an effective marketing tool?

Gone those days where brands were limited and their tag lines were enough for the publicity, for e.g. “Thanda matlab coca- cola” this tag line of coca cola helped a lot in terms of profit maximization and brand building. Read more »

What is brand awareness?

Most businesses aim to ultimately increase their sales and revenues. They want to not only attract new customers, but also esnure that customers stay loyal to their products/ services. Brand awareness refers to how aware a customer is of the organisation’s business and its products (Gustafson and Chabot, 2007). Read more »

What are the types of blogs?

Blogs are used not only by the general public for socializing purposes, but also by corporates for marketing purposes. However, there are slightly more types of blogs than personal or corporate blogs. Read more »

What is product brand image and brand association?

Brand image:
According to Chunnawala, (2008), the marketing term product’s brand Image can be defined as “a consumer perception towards a product.” Read more »

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