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What are blogs?

In simple terms, Blog is the short term universally used for “weblog”, a genre of websites that construct and display entries similar to those in a journal or diary, in a chronological order (Thomas and Walden, 2007). It is an online diary for person, or even a brand/ product/ business or any form of organisation. The term gained popularity in the mid-1990s, when it became a platform for new social media. The rise in its popularity is due to the unique feature that allows people to self-publish without the traditional restrictions set by an editor or publisher. It expressed the personal thoughts, reflections, and experiences of bloggers through a popular channel (Harris, 2008).

With the evolution of blogs, the definition also progressed from being a simple web log of personal thoughts into a more comprehensive and highly democratic social communication channel. Long before the concept, other channels like online message boards and newspapers ruled the roost, which was eventually succeeded by blogs. The internet is now an effective medium for immediate information, providing the world the opportunity for expression of thoughts instantly, and for others to provide feedback. With further development of the concept, business blogs such as blogs for profit and commercial blogs came into existence. It is today widely used by companies across the globe to enhance their target market reach, provide customer service effectively, or simply put a human face to the online world of business (Thomas and Walden, 2007). Its rising popularity has also made it the favorite media of numerous organisations, groups or individuals that advocate a political agenda.  They have become the catalysts of change, attaining the power to influence the general public’s thoughts and opinions. So much so, that they are being used as a tool to challenge the power structure of the society. For instance, evolution of other concepts such as blog advertising and blog journalism has affected the process of conventional tri-media. Blogs have enabled easier and more interactive delivery of information as readers became active participants of the process of communication (Harris, 2008).

Cox (2009) gives a similar view: “Blogs provide commentary on news on a particular subject such as politics, food or local news”. He adds that the most important feature of the blog is the ability for readers to leave comments in an interactive format.



  • Thomas, Peg; Walden, Michael (2007). “Battleground: Business”. Published by Greenwood Publishing Group. Page 17-19.
  • Harris, Daniel (2008) “Blogging 100 Success Secrets – 100 Most Asked Questions on Building, Optimizing, Publishing, Marketing and How to Make Money with Blogs”. Page 112-114
  • Cox, R. J. (2009): Personal archives and a new archival calling: readings, reflections and ruminations”. Published by Litwin Books.

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